ELMER RICH III  - Specializing in Financial Services, and Marketing - Elmer brings a accomplished history of consulting with companies to help them address issues of organizational transformation, customer service, and marketing.  He has consulted with General Electric, Morgan Stanley, Fidelity, Mass Mutual, General Mills, SC Johnson, Merrill Lynch, Sears, Smith Barney, Citibank, National City, ADP and many more.  He has held senior positions in packaged goods and health and beauty aids advertising at Omnicom Group and in consulting with Booz, Allen.  He holds a masters degree from University of Chicago in Developmental-Social Psychology.  Elmer is based in Chicago, where he is Principal of Rich and Company.  He is a recognized author and speaker on marketing.